about      projects     editorial


The project ’system rules’ explores the possible future scenarios that could arise if we continue to rely on smart devices and Artificial Intelligence to guide our daily lives. The project will delve into the risks associated with the extensive use of AI and smart devices, such as the potential for the loss of privacy, the tracking and analyzing of personal data and the cost of false predictions.

By illustrating these scenarios in a domestic setting, I suggest that we may no longer be able to rely on our own environment in the same way as we do now. The project aims to encourage viewers to consider the ways in which AI may impact their own living spaces and routines, and to prompt them to reflect on the potential consequences of these changes.


We post photos online to gain approval from others by conforming to societal norms of self-image. The online version of yourself can get further removed from your real self. It becomes more difficult to live up to the perfect self-image projected online. This is a problem because it creates unrealistic standards that we can never meet. Are you actually the one that you show on social media or is it an alter ego created by you?

With this project I combine the ‘perfect’ online image with the realistic real world. I use everyday situations so others can easily identify with these artworks. We need to try to understand the world around us to not fall into the self-destructive patterns that the online world can create.



It becomes difficult to live up to the perfect self-image projected online. it creates unrealistic standards that we can never meet. a consequence of this is the increase in cosmetic
procedures among young people. 1 in 3 young people is inspired by (social) media.



Street harassment, which is more commonly known as “catcalling,” usually entails a loud whistle or comment of a sexual nature made by a man or group of men to a passing woman.

Unfortunately, even in today’s social climate, women are still expected to simply ignore the shouting and whistling. It makes you feel as if you are being watched all the time and you are just a piece of meat walking down the street.  it's not a compliment, it makes us feel unsafe. You don't know what else they want or are going to do. it is never just a compliment. He's a man who pretends your body is his and can say whatever he wants.

The key to success lies with men and boys. They must behave differently, learn where the boundaries lie and become aware of the impact of their behaviour.

I made 8 different cards with text on the back: ‘How would you like it if someone said that to your mom/sister/girlfriend or daughter?’. The idea behind this is that you can give them away if someone catcalls you. We need to take action and stop catcalling !



If you have a facebook account: request and download your data. That's what I did and I was shocked by all the data they collected from me over the past 7 years.

Even if your social media account is private, you easily give away personal infomation such as your name, telephone number, address, date of birth to any company online. If they have your name, they can find out a lot about you within 1 minute. But what happens if you give away this personal data so easily to everyone in real life, how do people react to this? Do you easily share your personal data?


© Amber Verheijen 2023